Genius Of The Crowd - Music Video

I recently had the opportunity to travel to Derby and film a music video for Genius of the Crowd, and it turned out to be one of the most creatively fulfilling and collaborative projects I’ve taken on.

The concept was emotionally rich and visually complex, testing not only my camera gear but my videography capabilities. Having to progress my filming technique to match the tempo and emotions as they develop. Although my main role was videography, the day quickly evolved into a full creative collaboration, offering my input on framing, lighting, and visual flow.

Before we even started rolling on the video itself, I also shot a set of press photos to help the artist with their upcoming promo work.

One thing that stood out was the energy and preparation the artists brought into the space, it made a huge difference. They came in knowing what they wanted, but also open to creative suggestions which made the whole day run smoothly and kept the momentum going from start to finish.

Throughout the shoot, we kept communication open. I made a point to review clips with them constantly so we could adjust things in real time to make sure everything was just right for them. There were several moments where they said, “That’s perfect, exactly what we wanted,” which was a great feeling. It showed that I was not just filming what was in front of me, but really listening and translating their vision into something tangible.

This was a new experience for me, both technically and emotionally and I wasn’t sure going in how I’d perform. But by the end of it, I’d not only captured something we were all proud of, I’d also taken on the post-production side and edited the full video. Being able to deliver something that hit exactly what they had in mind, especially with such a personal and layered concept, was a proud moment.